PRESENTATION DIGITAL TRANSFORMATION Choose HEC Paris Executive Education draws on the expertise of its faculty and its close connections to the corporate world to provide a complete range of degree, certificate, online and short programs in all the key areas of • Strategy & Negotiation • Marketing & Business Development • General Management • Digital Transformation • Leadership & Change Management • Entrepreneurship, Innovation &Social Business • Finance & Financial Management • Coaching & Personal Development DIGITAL TRANSFORMATION The rapid development of new technologies and their impact on every aspect of the global economy mean that managers are navigating in increasingly volatile, uncertain, and complex business environments. Digital transformation has become a key strategic issue for companies throughout the world. It is radically transforming how people work, competitive environments, value chains, and business models. Organizations that are not able to reinvent themselves run the risk of being left behind. The impact of Big Data on decision-making processes means that managers must rapidly acquire new skills and expertise. They therefore need to develop a global vision of digital transformation that cuts across business functions and addresses the integrated roles of various technologies, their usages, people and their behaviors. Our internationally renowned professors and industry experts have extensive knowledge in the key areas of digital transformation. They draw on the experience and expertise they have acquired from working with major companies worldwide to enable participants to develop a digital culture that can turn risks into opportunities. They focus their research and teaching on e-business strategies, digital brands, virtual worlds, on-line communities and social media, project management, strategic innovation management and product design. In a rapidly changing economic landscape, our aim is to provide senior managers and executives with the necessary skills and know-how in digital transformation to meet the business challenges that lie ahead. HEC PARIS EXECUTIVE EDUCATION - EXECED.HEC.EDU 9