PROGRAMME CERTIFIANT MARKETING & DEVELOPPEMENT COMMERCIAL EXECUTIVE CERTIFICATE 100% ONLINE STRATEGY @ HEC PARIS Few people actually know what strategy is about. Yet, learning how Program delivered in partnership to successfully compete, grow and create value is essential in a rapidly with First Finance Institute changing environment: it is at the core of strategic thinking. This program will help you gain perspective and vision when confronted with complex, often ambiguous, strategic issues and decisions. OBJECTIVES • Acquire an overall framework, and the concepts, methods and tools which are used in strategy formulation and implementation processes DID YOU KNOW? • Identify the business situations in which they can be applied most effectively LE SAVIEZ-VOUS ? • Understand the limitations of the various approaches This program is alternately delivered in French and English. PROGRAM Ce programme est alternativement �his executive certificate program consists of � courses delivered digitally� proposé en français et en anglais. Module1 Business Strategy in a particular industry Module 2 Corporate Strategy Module 3 Strategy Implementation Identify the main drivers through which strategy can be implemented effectively LEARNING METHODS Academic Direction Pierre Dussauge �ach course unfolds over a period of � wee�s� the first wee�s are devoted to Professor, HEC Paris the study of the program materials. The last weeks of the course are dedicated to a final �ta�e�home� exam or case study encapsulating the course topics and Duration counting towards certification. Thanks to the online learning platform, providing easy access to the class (taken at your convenience within materials, you can study at your own pace. Regular virtual classes maintain a given period of completing contact. the program) �he forum is an important component in the program� it contributes Tuition fees to collaborative learning and helps you create social bonds with faculty € 2,650 and other participants. Teamwork and meetup sessions are also actively encouraged. Once the course has started, we will put you in contact Contact with other participants in the same city or region. Tania Moumiloff +33 (0)1 39 67 76 05 PARTICIPANT PROFILE moumiloff@hec.fr Any manager or executive who needs to formulate, share, implement, or simply understand the strategy of his/her company. Prices, dates, faculty and program content are subject to change. For the latest updates go to: execed.hec.edu/en HEC PARIS EXECUTIVE EDUCATION - EXECED.HEC.EDU 25