MARKETING & BUSINESS DEVELOPMENT CERTIFICATE PROGRAM EXECUTIVE CERTIFICATE 100% ONLINE INNOVATION & ENTREPRENEURSHIP Developing an entrepreneurial mindset and driving innovation are becoming increasingly important for managers all over the world. OBJECTIVES • Develop products or servicesin a start-up context or within an existing organization • Focus on business strategy and how to implement it effectively • Adopt a new way of thinking toto the challenges you face PROGRAM 10 foundational courses These online foundational courses will enable participants to acquire the necessary skills to scale up a company, boost creativity, manage new product development processes, capitalize on social media for marketing purposes and clearly define business strategy in individual contexts. PLEASE NOTE The content of the program is constantly Course 1 Boosting Creativity evolving in order to keep up with Strategic Management of Innovation Course 2 entrepreneurship. Please contact your Course 3 Organizing for Innovation Program Advisor for the latest updates. Course 4 Design Thinking for Innovation Course 5 Entrepreneurship Strategy: from ideation to exit Course 6 Business Strategy Course 7 New Product Development Course 8 Social Entrepreneurship and Changemaking Course 9 Scaling Up Operations Academic Director Course 10 Marketing Through Social Media Thomas Astebro Professor, HEC Paris LEARNING METHODS Duration & Tuition fees The aim of our innovative, action-based learning approach is to strike the right Please contact our Program Advisor balance between theory and practice. the fully online nature of the program allows you to acquire new knowledge and skills without having to compromise your Our Partner personal and professional commitments. The world’s leading state-of-the-art PARTICIPANT PROFILE online learning platform Professionals in charge of, or interested in, innovation and business development; entrepreneurs or intrapreneurs and asiripng entrepreneurs or intrapreneurs; Contact and executives who want to innovate and launch new projects For more information in theircurrent organizations. +33 (0)1 39 67 75 37 omie@hec.fr Prices, dates, faculty and program content are subject to change. For the latest updates go to: execed.hec.edu/en 24 HEC PARIS EXECUTIVE EDUCATION - EXECED.HEC.EDU