PRESENTATION MARKETING & BUSINESS DEVELOPMENT Choose HEC Paris Executive Education draws on the expertise of its faculty and its close connections to the corporate world to provide a complete range of degree, certificate, online and short programs in all the key areas of • Strategy & Negotiation • Marketing & Business Development • General Management • Digital Transformation • Leadership & Change Management • Entrepreneurship, Innovation &Social Business • Finance & Financial Management • Coaching & Personal Development MARKETING & BUSINESS DEVELOPMENT Companies that want to differentiate themselves from competition and create value rely heavily on the skills and expertise of their marketing, sales and business development teams. They all play a crucial role in developing long-term customer satisfaction and loyalty, driving innovation and increasing competitive advantage. Successful companies recognize the importance of anticipating the trends that will transform their sector or industry and have the agility to rethink their sales, marketing and communication strategies. The economic crisis, consumer versatility, social media and Big Data have all had a major impact on marketing and business development activities. They pose new challenges, but open up business opportunities that require new approaches and mindsets. Our internationally renowned professors and industry experts have extensive knowledge in these specific areas of management. They draw on the experience and expertise they have acquired from working with major companies worldwide to focus on the new challenges and opportunities in marketing and business development. Their objective is to help managers anticipate and capitalize on new practices in digital marketing, brand management, B2B marketing, consumer behavior, negotiation and international sales development. In a rapidly changing economic landscape, our aim is to provide senior managers and executives with the necessary skills and know-how in marketing and business development to meet the business challenges that lie ahead. HEC PARIS EXECUTIVE EDUCATION - EXECED.HEC.EDU 9