DEGREE PROGRAM LEADERSHIP & CHANGE MANAGEMENT PROGRAM The aim of the pre-established schedule of the MSc in Innovation and Entrepreneurship is to create a strong group dynamic and an enriching learning experience from the outset. It also makes it easier for participants to work more closely and exchange with their professors and program team. PART ONE: CERTIFICATE COURSES PART TWO: PROJECT-BASED COURSES 10 fundamental courses 10 project-basedcourses These online foundational courses enable participants to The Degree part of the program, in which participants acquire the necessary skills to scale up a company, boost work on a team project, enables participants to apply all creativity, manage new product development processes, the theories and practical expertise gained during the program capitalize on social media for marketing purposes and to create a new product, service, brand or organization. clearly define business strategy in individual contexts. The goal is to move a team project forward, from initial • Boosting Creativity conception to commercialization during the project-based • Strategic Management of Innovation period. Participants will be mentored as a team by a highly experienced entrepreneur/business leader. • Organizing for Innovation • Team Working • Design Thinking for Innovation • Entrepreneurship Strategy: from ideation to exit • How to create a Business Plan • Business Strategy • Fundamental of Negociations • New Product Development • Developpin a Customer-Ceng tric Strategy Through Marketing • Social Entrepreneurship and Changemaking • Managing the Performance of a Growing Enterprise • Scaling Up Operations • Online Business Under Information Asymetries • Marketing Through Social Media • Intellectual Property Law for new business • Entrepreneurial Finance • Private Equity and Venture Capital • Business Model Innovation with the Odyssey 3.14 approach Successful completion of Part one and Part two leads to the MSc in Innovation and Entrepreneurship. PLEASE NOTE The content of the program is constantly evolving in order to keep up with the latest developments your Program Advisor for the latest updates. HEC PARIS EXECUTIVE EDUCATION - EXECED.HEC.EDU 23