EXECUTIVE SHORT PROGRAM OBJECTIVES • Develop a strategic approachto global and key account management the co-creation of value with global and key accounts effectively manage global and key accounts PROGRAM Module 1Global and Key Account Strategy Module 2Piloting Key Accounts Dates LEARNING METHODS Tool box and templates for account management, work on an individual account plan between modules, and an interactive, hands-on learning ap- proach that focuses on exchange and sharing best practices. PARTICIPANT PROFILE Sales Directors and Managers; Key Account Managers (KAMs). Contact Prices, dates, faculty and program content are subject to change. For the latest updates go to: execed.hec.edu/en 42 HEC PARIS EXECUTIVE EDUCATION - EXECED.HEC.EDU