ENTREPRENEURSHIP, INNOVATION & SOCIAL BUSINESS
The innovative and flexible format of the program is composed of two distinct parts. In part one participants complete a series of self-paced, online foundational courses that lead to the Online Certificate in Innovation Management and Entrepreneurship. Part two features a six-month project-based curriculum taught by HEC Paris faculty and mentored by highly experienced entrepreneurs and business leaders.
PART ONE: CERTIFICATE COURSES AND FOR-CREDIT SPECIALIZATIONS
12 self-paced Certificate courses organized in 3 for-credit Specializations For-credit Specialization: Scaling up
Courses • Entrepreneurship Strategy: from ideation to exit • Scaling-up Operations • Managing the Performance of a Growing Enterprise • Marketing through Social Media
PART TWO: PROJECT-BASED COURSES
The Degree part of the program enables participants to apply all the theories and practical expertise gained during the program to create a new product, brand or organization, by working on a team project. The goal is to move a team project forward, from initial conception to commercialization during a six-month period. Participants will be mentored as a team by a highly experienced entrepreneur/business leader.
Courses • Teamwork • Design Thinking for Innovation • How to Create a Business Plan • Fundamentals of Negotiations • Online Business under Information Asymmetries • (Re-)invent your Business Model with the Odyssey 3.14 approach • Entrepreneurial Finance • Private Equity and Venture Capital
For-credit Specialization: Creativity and Innovation
Courses • Boosting Creativity • New Product Development • Developing a Customer-centric Strategy through Marketing • Intellectual Property Law for new businesses
For-credit Specialization: Innovation and Entrepreneurial Strategy
Courses • Business Strategy • Strategic Management of Innovation • Organizing for Innovation • Social Entrepreneurship and Change-making
Successful completion of Part one and Part two leads to the Online Master’s in Innovation and Entrepreneurship.
Successful completion of all three for-credit Specializations leads to an HEC Paris Certificate. Each for-credit Specialization can be taken as a stand-alone program.