references
SHORTS PROGRAMS
MARKETING & BUSINESS DEVELOPMENT
EXECUTIVE SHORT PROGRAM
MANAGING GLOBAL AND KEY ACCOUNTS
To successfully develop profitable, long-term business with global and key accounts, the co-creation of value is the crucial strategic leverage. The aim of this program is therefore to enable managers to develop a strategic approach to account handling.
Academic Director
Cécile Viniane Adjunct Professor, HEC Paris
OBJECTIVES
• Develop a strategic approach to global and key account management • Define, structure and negotiate the co-creation of value with global and key accounts • Develop the necessary skills and know-how to effectively manage global and key accounts
Duration
7 days: 2 modules
Tuition fees*
€ 6 980 excl. VAT
PARTICIPANT PROFILE
Sales Directors and Managers; Key Account Managers; Key and/or Strategic Client Managers.
See p.12 for more information advancedmanagement.net
Contact
Aurélie Lever +33 (0)1 39 67 70 37 lever@hec.fr
* Excluding meals and accommodation.
EXECUTIVE SHORT PROGRAM
INTERNATIONAL BUSINESS DEVELOPMENT
In our current economic climate, the majority of companies can no longer rely solely on their domestic markets. In order to ensure sustainable growth and development they need to focus on international markets. This program provides invaluable insights into how companies expand abroad and transform themselves into global players.
Academic Director
Cécile Viniane Adjunct Professor, HEC Paris
OBJECTIVES
• Develop a product and services strategy that is fully aligned with the international expansion ambitions of the company • Reinforce the necessary skills to establish close working relationships with suppliers, distributors, retailers and institutions • Leverage international expansion strategies to obtain tangible results
Duration
4 days
Tuition fees*
€ 4 320 excl. VAT
PARTICIPANT PROFILE
International players involved in international business development; executives; managers and global project managers contemplating expanding abroad.
See p.12 for more information advancedmanagement.net
Contact
Aurélie Lever +33 (0)1 39 67 70 37 lever@hec.fr
* Excluding meals and accommodation.
HEC PARIS EXECUTIVE EDUCATION - EXECED.HEC.EDU
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